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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] in the running on tasted the sweetness of Nike, through an imperfect World Cup, concentrated all resources on the basketball issue, and we hope the same with jogging, Basketball may be more popular in China. 27 wins and 55 losses, this is the NBA last season, the Lakers score. To see that this is a bad season. 32.9% winning percentage is the second lowest in franchise history the Lakers, but also the worst record since their move to Los Angeles. Obviously, all the fans are looking forward to the injured star Kobe Bryant back. "Kobe ...... Bryant ......" 31 the evening of July, in the host Chen states and Alex dragged on long tones, Bryant trotted toward the center of Shanghai Jiangwan Stadium Course, behind him was " The source asked not to play basketball tricks "slogan. This is Bryant injured since last December, the first "comeback" back on the court, accepting the cheers of the fans. Prior to this, 30 small players have full debut, but his last appearance instantly captured the hearts of the fans. "Bryant to go, where is his home." Media gallery, most reporters have stood up, a sports reporter told the "Financial World" magazine, which is the 9th Bryant to China, he participated most of the activities. Indeed. There are 2,800 seats in Jiangwan Stadium, even many aisles are packed with people. Some failed to enter the stadium of fans shouting out the name of Kobe Bryant, another way to cheer for him. Within this half hour before the tickets are ticket brokers Scoop 500 yuan a piece, and even asking price to 1,000 yuan. The name "play tricks" campaign is to build brands Nike basketball a network reality show. Nike want to activate more and more young people like and participate in basketball, just as running, basketball can become a fashion, and even cultural, increasingly popular. Over the past few years, Nike Running hard to promote detonated finally ignite and become accepted by many Chinese people's fashion m jordan retro 14 white/fuchsia blast/black ovement. Nike also enjoy the popular running the dividends: In recent years, sales of Nike running shoes series have reached double-digit growth. "how to make movement has become a mainstream values? Nike has been thinking about a variety of different ways (to achieve). "senior communications director, said HuangXiangYan Nike Greater China, Nike running promotion found when doing so more and more people to participate and have a good experience is essential. In order to attract more people to participate in "play tricks", Nike spent most important resource. For example, NBA star Kobe Bryant, LeBron James, Carey? Irving, Anthony? Davis, China coach Wang Fei, star Yi Jianlian and Taiwan television actor Zhang Jun Ning. In order to increase the spread of Nike requires all applicants to the players 30 seconds to upload a video to show their skills and stories. These videos are uploaded to the official Nike micro-channel and microblogging and other new media. "from the best athletes until the roots are interested, this movement will take root," and Yuron White, vice president of basketball operations and general manager of Greater China, Nike says, "My goal is to allow more players come Here, put it into NCAA or NBA, this is our policy. " Every player has a story In fact, NBA star Chinese Bank held every summer. The study by Nike, Adidas-driven activities for nearly 10 years. In the beginning, every one of these players will be attracted fans mad pursuit, naturally, brought sales growth. Chinese brand Peak will be more "NBA players in China" do the extreme, there is a period of time, three or four players signed Olympic shuttle in major cities in China. But in recent years, this activity has come to a bottleneck period. And, this summer more different. Since the World Cup held in Brazil, all the attention has been attracted in the past football. Brands have to come up with a different play, in order to attract more and more critical of the young audience. "in the center of the stage cheap air jordans in the past, the star is the only star, but now these roots Like star athletes (can) become a star." HuangXiangYan said, basketball is basketball network reality show version of the "China good voice", so that more like basketball players have a grass-roots show their stage. In order to "play tricks" campaign to get the deeper meaning and value of communication, proficient marketing Nike will start date set at June 27. This is the NBA draft day, every year more than 60 couples were selected to enter the NBA, to open their dream trip. Nike choose to start the day "play tricks", apparently also hope to pick more together. The activities include sea election, promotion, and other aspects of the battle. Battle on August 16, held in Beijing Wukesong, three young players come to the fore to Spain - they are also considered "champion." In addition, in order to make this event more interesting, in the United States released Durant 7 generations boots, Nike invited a number of domestic media access to tracking reports. Since then the media wrote: "In order to help young people enhance their athletic performance, this summer, Nike basketball also introduced two high performance basketball shoe --KD7 and Nike Hyperdunk 2014." However, although Nike made careful preparations, but in the World Cup sweep everything under strong attraction, or encountered many challenges. You know, from the registration date June 27 to July 25, most people's attention on the World Cup. So, Nike launched a grass-roots coaches, let them go around encouraging young players entered the competition. "The first half we did a little bit hard, because the World Cup claimed too much attention, July 25 and there are a lot of people submit an application, but we too late." HuangXiangYan said the contest finally been collected 3700 Application, "and some are sent over the follow-up, but no way." These players biggest feature is that in addition to superior skills, they all have a story about basketball. For example, 33-year- jordan 3 katrina 2018 old players from Hong Kong, left Bo Hao, 26-year-old diagnosed with gigantism, he left the track and field team in Hong Kong. He did not complete the surgery, and then has to take medicine. This situation until he found a better job was changed. In February this year he has to do the surgery, the effect is going to in September to know. "Let her know how strong her father." 7-month-old daughter has left Bo Hao said he was through basketball understand the deeper meaning of life. Similar stories abound. These stories spread through new media, but also brings high click-through rate. For example, Nike's first episode, "recruitment" video, there are nearly 5.7 million hits in only Tencent video. "If you just looking for a story to seize the eye, I think Nike less inclined that way. Because in the end he has to play, he still keep the children play, he has to show his desire to lead the performance of his team. So to be honest, he was singing a program to be more real than that. "HuangXiangYan point to understand the" play tricks "with different TV shows at the other. In fact started the day on the Nike official microblogging micro letter and, at the same time on the line a few basketball skills training, for example, two-one, shooting drills, dribbling skills training, change of direction and crossovers and behind and He turned to dribble. The training content is the former Chinese men's basketball coach Wang Fei customizable, Nike hopes more young people like basketball basketball strengthen basic skills. In the end, players experience the sea 3700 election, promotion, etc., in the Wang Fei, Yi Jianlian, James et al selection, there are 30 players get the opportunity to train with Kobe Bryant. "I have been looking for a combination of basketball and entertainment talent show, so that more people like the sport of basketball." Blackie said. He was a basketball player, after engaging presided work. accepted Bryant's training within Jiangwan Stadium, the 30 players of the pictures han Cheap jordans online air jordan 11 blackout for sale ging in the top of the stadium side of the photo below was written the words: "Basketball does not ask the source to play tricks." Light against the background, as well as changing patterns scene LED stadium, so here it looks more like a live concert, 30 lucky players have the opportunity to become the protagonist. Bryant to stand out in these 30 participants conducted a special training, and they were then five-on-five scrimmages. He was sweating profusely ran in two halves, and ultimately selected three outstanding players 1-on-1 challenge. In the challenge, from Xi'an Technological University of the 10th Li Guan Yang lost, to accept the bottom line in one minute laterally and from 17 internal punishment. experienced many great scenes of Kobe but then the story was another round of interpretation: If you have players willing to challenge the shot and thrown, you can avoid penalties Ocean View Lee. 23 ?????? final ball dropped into. And Kobe Bryant shoes off feet, after signature concept gave Li Yang, and repeatedly reminded him:. "More thought you left" "China, few people get his advice, this is my small to large training largest encouraged." Obtain signature shoe concept of Li Yang said, when Bryant took off his shoes when he most wanted to take it to see his parents. he was feeling a bit, said:. "Wow, really" ". From small to large parents valued all grades, I really was obsessed with basketball in particular, will affect learning, my parents wanted me to find a stable job in particular," he choked: "All my pay all worth it. " "This is to encourage these young kids for a lifetime." HuangXiangYan been standing all night, has been working for 14 years at Nike, she said:. "No one would think this event is not successful" scene of the most eye-catching is the LED laying stadium, which is named "Black Mamba court." This is the world's first electronic screen basketball court. About two years ago, Germany has a similar LED basketball court, but simply the circle and line projection ou jordans on sale mens t in the field, and this is all the training time and the routes are implants which can help players perform better Training (quantifiable). "We wanted to try a new stadium next year, but worry that consumers will fall behind." Yuron White says the Nike through innovation to interpret what is "popular." One example is the 2012 London Olympics athletes Nike designed Flyknit running shoes, but then in some fashion week, a lot of people wear this shoe appears. For this reason, in the selection of the United States, "Fast Company" magazine, the Nike shoe because the new technology of digital products Flyknit and sports Nike + Fuelband wristband, becoming the most innovative company. "Nike always function in front, after a fashion." HuangXiangYan said, innovation and fashion shop are complementary to each other with respect. In her view, it will lead to innovative natural part of fashion, and consumers are very appreciate innovation. So Nike is not designed for popular popular. "For our part, are functional walking in front, ahead of innovation, it will naturally create that popular. This is a very interesting thing." HuangXiangYan said. Of course, innovation is now more and more difficult, because young people are mobile Internet generation, they are aesthetic perspective and globalization. HuangXiangYan Fortunately, Nike is an international company, can learn from the UK, US and other foreign companies. "no matter how innovative an idea, Nike always first try, it is necessary to guide the industry to guide the development of the sports industry. "HuangXiangYan that enable this LED stadium they have been hesitant," Finally, we have done everything, this must be a new attempt. " Fortunately, the next morning, "Financial World" magazine reporter and nearly 20 media people to experience a piece LED basketball court together. August 1 morning, reporters were divided into seven groups, each of three pairs (the last set of two). Under the leadership of coach Yao Hung song, reporters were jordans on sale online first conducted warm-up training. warm-up end, everyone in the arms put on the sensor, then horizontal, longitudinal, transverse, and training and then returned. This process, the fastest speed is more than nine seconds, the slowest is 13 seconds more. However, at least a quarter of reporters when doing lateral or vertical error occurred - most people just obsessed with speed. "slowly, slowly, and then slowly." In subsequent training, young players Bryant stressed that "more important than the right quickly." On the court, Kobe guide every player, remind the most is to slow down and do for every action, rather than quick sprint - although this stadium will record their speed training. Since then, Bryant led the crowd in his usual exercise, such as sprinting, running back, horizontal sliding, rotary motion, as well as in seven fixed-point shot, and the ball ran to the basket, and then to move to the next hit a point, in the shortest time to complete the training tasks. "defense, defense, defense." Bryant even cried when combat training. so that movement into the mainstream values ??of Bryant can only stay five days in China, 365 days a year to promote Nike's basketball program must find new resources. Selected in the sea, Nike staff asked young Chinese basketball players when culture is what they refer to a person the most is Miss You. The Pekingese 1 meter 74 tall, with "China Alston" in the world, in the eyes of many young people an unusual position. Miss You 21 years to complete the first dunk, 23-year-old founder of the National street ball tournament began. Wu You can now play a game or training with their dreams - compared with players like Kobe Bryant, Wu You is that they can imitate the object. "They think he is no way to become a Yao Ming, Yi Jianlian, another option when. "HuangXiangYan said so in August 16 Beijing finals, Nike arrange these players with Wu You and his street team play a game. In HuangXiangYan opinion, the greatest significance of doing so is to fi Retro jordans for sale nd what belongs to Chinese culture. It belongs to the grass-roots culture, but Chinese basketball culture is very likely that this way. "Kobe may be a good choice, but if there are such figures Miss You on each course, we do not have to wait until this time (only events)." HuangXiangYan said that these "local hero" more conducive to the promotion of basketball culture. In the song Hung Yao internship at Nike, is the basketball coach network reality show. 1 meter 88, she had "American University NCAA Women's Basketball League first person in China," said. The summer of 2007, she entered college west of the Mississippi Louisiana century, after wearing No. 52 jerseys varsity campaign of four seasons NCAA women's basketball league. "There are a lot of people knew I was playing the NCAA," Qu Hung Yao said, "Now everyone's understanding of the movement began to change, basketball can really bring a lot of fun." song ????? hope to participate as much as basketball portrait running, you can feel the charm of basketball and it brings unique experience. But HuangXiangYan also mentioned that 2800-seat Jiangwan Stadium is not enough, not to let more people feel the power of basketball. "a little pity. Running with less the same, the number of runners can participate a little bit more, an activity can be five thousand, seven thousand, ten thousand, twenty thousand ...... yesterday (July 31 ) that activities can only choose 30. "HuangXiangYan some regret. But she also stressed that Nike hopes young people in basketball activities. "(We consider) how to spend the greatest effort to change people's perception of motion when movement is popular values ??when children or parents will naturally see it as an important thing." so that movement into a mainstream values ??of this goal is still far away, Nike imperfect result must be psychologically prepared. More than a month ago, at the World Cup, Nike is also harvested imperfect. They all failed to make the finals sponsored team, Brazil is still the air jordan 11 space jam for sale semi-final defeat by 1 to 7 in the Adidas-sponsored Germany. After the match, Nike quickly launched a video "Tomorrow, from now on," the frustrated Brazilian fans cheering, but also to their own fuel. In the video, Nike deliberately avoided the sad picture of the Brazilian fans, while turning to the 2016 Olympic Games in Rio de Janeiro. Nike convey a sporting spirit: winning or losing is not the only, even if the failure must continue to move forward. As for Bryant, spend a frustrated season, he was back on the court, ready to play tricks the new season. In the interview, Bryant spoke goal for next season:. "Championship I never thought the minimum target, did not have this option when you look for this goal, every day you have to do is order it.." (Chinese shoes . Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and footwear News)Nike Kobe 9 Elite new color exposure 2014-05-06 22:43:29Since the formal release of Nike Kobe 9 Elite, every exposure of a new color matching will receive much attention. This time, a new color had never been seen out in the network, the shoes with shades of brown, with black details. The details of the color matching and the launch date are unclear, and the SIZE shoe newspaper will continue to pay attention. 〈br nike="" dunk="" x="" pmk="" stunning="" as="" cincinnati="" reds="" 2013-12-08="" 22:21:53="" exposure PMK (Perfectly made kicks) once again brought amazing works for everyone. PMK inspired by Cincinnati Reds (Cincinnati Reds) in MBL (American Professional Baseball League), and designed Nike Dunk x PMK Cincinnati Reds with DUNK as shoe type. The design of the whole shoe is wildly wild, but the details are quite careful, the large stitching design, the print pattern on the shoe surface, and the lovely cartoon baseball figures all show originality. Unfortunately, NIKE didn't intend to sell the shoes publicly, just to salute the Cincinnati reds.outdoor training, the most difficult is the corr cheap foamposites esponding variety of different outdoor environments, and recently engaged NIKE athletes in each sport is different training demands designed round training shoe Nike Free Trainer 5.0, through a unique The preparation of shoe design to meet all the needs. 5.0 Taking inspiration from the designs evident at Woven shoes, designer Laura Parrett and Jeff Rasmussen will be turned into China's hand-weaving techniques gradient colorful knit uppers, lake blue and yellow fluorescent fibers match a highly extended of shoes, side and heel also rich grid design flexibility, while providing training needed parcel. On Nike Free outsole also anti-friction groove design, uppers also waterproof, ideal for outdoor wear. The Nike Free Trainer 5.0 starting from March 28 on sale at major retailers and Nike, ladies and outdoor enthusiasts have started looking forward to it! & nbsp;& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand News] According to the US "Business Week" reported on sportswear brand competition no longer have the home advantage. In Europe, sales of domestic brands than Nike, Adidas and Puma. Although Adidas has been dominated the European market, and Nike is a step to close the gap. Adidas spokesman said the 2012 London Olympics and the European Football Championship to a large extent promote the sportswear brand's sales, but this year, because there is no big sporting events, coupled with weakness in the European economy, resulting in poor sales . The article says that Nike is gradually occupied the market share in Europe. The first three quarters, Nike's sales in Europe increased by 7.2%, while Adidas fell 4.4%. Over the same period, Puma's sales in Europe, Middle East and Africa fell by 5.3%. Nike spokesman noted that they lower marketing spend in the European market because they do not have ads and inject major sports sponsorship in events too much money. The Puma spokesman admitted: "Our current sales are in trouble, consumers have little interest in Puma brand." At the sa buy cheap jordans online me time, Adidas hopes the World Cup next year in Brazil, held in summer to stimulate sales Adidas. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network & nbsp; global fashion brand network.)A Bathing Ape x Tricker's Stow Boots now available 2013-12-08 22:33:04 A Bathing Ape's influence in fashion circles for all to see, but the brand is not satisfied with this, each year will still be a number of different brands together to launch a single product, according to incomplete statistics, the year of joint planning and cooperation on different brands not less than 20, but too much cooperation did not affect the quality of its launch joint list of products, each of cooperation can emerge, to bring you a fresh feeling. The footwear line is A Bathing Ape teamed up to introduce the famous British footwear brand & nbsp; Tricker's launch of the 2012 autumn and winter & nbsp; Stow Boots boots series. Tricker's is a British footwear brand a century gentleman, though has been for centuries, but it never legalistic, often in collaboration with other young fashion footwear brand launched models. So overwhelmed by these two brands of cooperation they will become a matter of course. This series gentleman sportsman winter essential in Stow Boots of shoes were introduced navy blue, red, green three versions, which use the full version of navy suede build, while the other two use high-quality leather. Fine gentleman carving patterns, rich color choices, durable and highly fashion sense Commando Sole outsole, not too many superfluous Bape traditional elements, such an exquisite men's boots touched everyone's hearts and minds can do? It is reported that this series of boots priced 75,390 yen each, Bape store was on sale.New Balance in the spring and summer of 2015 brought a long lost solid color 1500 shoes. The new shoes in the English Lake District Filmby factory production, the double black color New Balance 1500 with leather material, different and American version of the exquisite sense, the shoes will be put on sale at all agency stores next week. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! tribute? Plagiarism? A series of "borrow" events triggered by Goyard and VANS In the morning at Edison fashion bloggers through (with the latest progress of Susiebubble + "apology" translation) Street trend culture: the classification and celebrity introduction of graffiti art By the end of , the "/1626 tide community" was finally closed! American tide brand behind the orders, trends, lifestyle can advance "wholesale" - - - - - - - - - - to the tide recommended - - - - - - - - - - Reebok, Instapump, Fury, OG, Neon, Blue, neon blue, RASTACLAT lion shoelace Bracelet KYRIE 1 FLYTRAP guibian flytrap color interpretation of black PSNY x Air Jordan rapid philosophy 10 black version show exposure comments on A: KYRIE 1 FLYTRAP guibian flytrap color interpretation of a sharp black PSNY x Air philosophy Jordan 10 black version show exposure recently a blood shoe fan Davyc3 in a special way to marry his bride -- two people wearing white Air Jordan.html" target=" _blank" 〉 Jordan 115th anniversary.Html&qu〉 was founded in 2013 in Losangeles Fear of God fashion brand, in the streets; the full sense of the Gothic style tone, with levels of wear and loose cut design, launched just three years in the field of street fashion to establish good reputation. This year the brand launched the first shoe series, at the same time with Vans cooperative joint release shoes, further expand their influence at the same time, brand managers Jerry Lorenzo still have a return on the streets of kindness. Recently he took Fear of God team members came to the streets of Losangeles, for the homeless people send the latest brand clothing, and expensive shoes design, reaching out to the homeless with practical action to call for more caring people. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes NikeLab re flips Blazer's established impressions to launch Advncd new edition Adidas Originals October new NMD series review last article: NikeLab re flip Blazer established impression, launched a new version of Advncd next article: adidas Originals October new NMD series At the beginning of this month in the following exposure and cause hot, broke the YEEZY MAFIA account ; earlier first unveiled KITH and adidas ACE 16+ PureControl UltraBOOST&〉 joint;0.jpg (101.54 KB, download number: 0) download attachments saved to the album 2010-12-30 09:38 upload 1.jpg (132.66 KB, download number: 0) download attachments saved to the album 2010-12-30 09:38 upload 2.jpg (158.05 KB, download number: 0) download attachments saved to the album 2010-12-30 09:38 upload 1_201001290502191JS98.jpg (50.78 KB, download number: 0) download attachments saved to the album 2010-1-29 08:38 upload 1_2010012905021924T4r.jpg (122.63 KB, download number: 0) download attachments saved to the album 2010-1-29 08:38 upload 1_2010012905021930Lk7.jpg (82.32 KB, download number: 0) download attachments saved to the album 2010-1-29 08:38 upload 1_201001290502194FsZT.jpg (62.45 KB, download number: 0) download attachments saved to the album 2010-1-29 08:38 upload& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand News] Recently, the fashion website named its 10 hottest selling US brands under the brand revenue. Nike with annual sales of $ 30.6 billion in the first row. Even in 2014 revenues of $ 22 billion Swedish brand H & amp; M did not go beyond the Nike (Nike). Although, Ralph auren behind Nike, but in 2014 the difference between revenues and a big slice of Nike, only $ 7.6 billion. In third and fourth are two GAP Group's brands. OldNavy over the group's flagship brand Gap, with annual revenues of $ 6.6 billion came in the third. Although Gap's sales have been in decline, it has also recently closed its stores in a quarter of the North American market. But it came in fourth, annual revenue of $ 6.2 billion. The next three brand a bit mean, MichaelKors, Coach and TommyHilfiger. They have in common is the fashion brand "due to excessive expansion of brands and product lines, pop over, which led to cheapening the brand." MichaelKors been bad-mouthing, the share price all the way down, but it's $ 4.4 billion annual revenue came in the fifth. Coach annual income of $ 4.3 billion ranked sixth, TommyHilfiger $ 3.6 billion in annual revenue ranked No. 7. AmericanEagle annual income is $ 3.3 billion, came in eighth. US sports market than Adidas to become the second-largest sports brand UnderArmour in this ranking to the annual income of $ 3.1 billion came in the ninth. Last year, its sales increased by 32%, also the fastest growing sports brand class brand. The last one is the GAP Group sub-brands BananaRepublic, annual revenue of $ 2.9 billion. Its main competitor is J.Crew, J.Crew's annual revenue last year was $ 2.3 billion. GAP Group's three sub-brands, Gap, OldNavy, BananaRepublic are ranked in the top 10. It should be noted that the nation's hottest 10 brands, teen brand too, only AmericanEagle list. Abercrombie & amp; Fitch, Hollister, Aeropostale none of the list. Teenagers these brands are struggling to compete with fast-fashion brands and outlets stores. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: China sports shoes Network)


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